Charlie's Honest Fizz

Charlie's Honest Fizz is pretty simple really – a refreshing wee beverage made with real fruit and less sugar, with a few bubbles thrown in.

With a successful existing range of canned drinks already in store, Charlie's wanted to expand their Honest Fizz range into 500ml PET bottles.

The task was to translate the existing packaging into a new format, while boosting on shelf stand out. A range of illustrative backgrounds were developed to add an injection of vibrant colour into the packaging, while retaining the familiar black background and playful typographic styles that gave Charlies products a clear family identity.

Work Included:

• Packaging Concept Generation

• Packaging Design

Agency: RedCactus
Creative Director: Chris Chong