Meadow Fresh Yoghurt Packaging

Work Included:

Meadow Fresh is a household name in New Zealand, with a market leading range of Dairy products.

Their yoghurt range was underperforming and was in need of an update to increase product stand out & relevance.

The main objective in the brief was to emphasize the simplicity of the product and its two main ingredients:

Fresh NZ Milk + Real Fruit.

The concept I developed shows a smooth white natural yogurt background, with a freshly dunked spoon emerging from it. Fresh fruit topples from the spoon highlighting the flavour of the yogurt and the simplicity of its ingredients.

Consumers are becoming increasingly concious of the ingredients and sugar content of the products they purchase, so it was important to add the comparative sugar content on the front of the label. This again highlights the simplicity and openness of the product and its ingredients.

Agency: RedCactus
Creative Director: Chris Chong