Pots & Co

Work Included:

• Logo Design
• Brand Development
• Packaging Design
• Design of Printed Literature
• Design of Exhibition Stands
• Liaising with Printers
• Creating & Supplying Print Ready Files

Pots&Co had a fantastic product range, but needed to change the way they were perceived by consumers and retailers to allow the brand to grow.

I created a new look and feel for the Pots&Co brand, along with new packaging for their range of exceptional quality puddings. The new identity and packaging successfully communicate the brands core values & improve shelf presence, allowing them to expand into new retail outlets.

The starting point was to reconsider the Pots&Co identity, which needed to reflect the traditional nature of the product, while being flexible and adaptable for use across all media.

With a new identity and packaging designs, Pots&Co have successfully developed their presence in the retail sector and can now be found in all leading supermarkets, as well as premium stores such as Harrods & Selfridges.

Since the launch of the new packaging, sales have greatly exceeded predictions and Pots&Co will shortly be launching a new range of savoury dishes, whilst continuing to expand their dessert range.