Mac's Sour Puss

Work Included:

• Name Generation
• Illustration
• Design of Bottle Label 
• Outer Packaging Design
• Creating & Supplying print ready files

Mac's has been at the forefront of the New Zealand Craft Beer industry since 1981. Alongside their market leading range, they also continue to develop limited releases on a regular basis. In this case, a tasty new blueberry sour needed a new name, identity and packaging range produced. Mac's have a well established product range with a clear style, and the new designs needed to fit within that family, while having its own clear identity.

The hot pink & a subtle spot UV gave the beer great product standout and when combined with the name and illustrative icon, this limited release was ready for the hit the shelves!